Classical music moves into award-nominated incubator for artistic entrepreneurship

A new collaboration between Copenhagen’s two major music conservatories – with support from the Augustinus Foundation – provides even more young artistic entrepreneurs with a foundation to grow their visions at SOUND.

Since February this year, 50 young musicians and artistic entrepreneurs have been part of the creative and professional community SOUND at the Rhythmic Music Conservatory (RMC) on Holmen in Copenhagen. With support from the Tuborg Foundation and a focus on the rhythmic music field, SOUND has quickly become the music industry’s answer to university startup environments – even earning a nomination for the Diversity Award of the Year from the Foundation for Entrepreneurship.

Now, SOUND is expanding into the classical music field in close collaboration with the Royal Danish Academy of Music (RDAM) and with support from the Augustinus Foundation. As early as November 29, SOUND will open applications to the entire Danish classical music scene, offering free access to its facilities, activities, and various programs, including project development, mentorships, and workshops.

“We are very excited about this collaboration with SOUND and the unique opportunity to include classical music in efforts to combine artistic innovation with business awareness. We believe that the artistic and practical exchange at SOUND will push the boundaries of what classical music can contribute to in meaningful interaction with society, while also fostering innovation, development, and potential synergies with rhythmic music,” says Helene Gjerris, president of RDAM.

At SOUND, music and sound are explored in new contexts to bring them to a wider audience in different parts of society, thereby creating new career paths for musicians and artists. The focus is on business development, partnerships, innovation, and networking to support a sustainable working life—while also helping to realize the potential of art in addressing key societal challenges such as mental health, social inclusion and well-being, integration, and more.

“The fact that we, just a year after SOUND’s launch, can expand and enter into such an ambitious partnership with RDAM shows that there is a real need—across the entire music industry—to tackle shared challenges, which today pose significant barriers, especially for young musicians and artists. With RDAM on board, we now have even more strength to both support individual projects and reinforce our overall ambition to be the place in the music industry that takes entrepreneurship and creative innovation seriously,” says Mads Ravnsbæk Sørensen, daily manager of SOUND.

Read more about SOUND in the full press release from RMC
 

For further comments, contact:

Mads Ravnsbæk Sørensen, daily manager of SOUND: 6060 4038 and mrs@rmc.dk

Helene Gjerris, president of RDAM: rektor@dkdm.dk

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